Plus-Size Women’s Brings Opportunity to Retail but Fashion to Figure Remains Ahead of the Trend

2014-10-10

Demand from plus-size women’s apparel has retailers scrambling to branch out. Michael Kaplan, CEO & Co-Founder of Fashion to Figure and great grandson of Lena Bryant, Founder of the iconic Lane Bryant brand, tells TheStreet’s Jill Malandrino the fashion industry is finally waking up to the opportunity of serving the 60 million women in America that have traditionally been ignored by the industry that now want access. Kaplan says that while competition is heating up, Fashion to Figure is differentiated because the plus-size segment is in the DNA of the company, as the family has served the plus-size women’s market for 115 years. In addition, FTF is at the forefront of the latest trends, employing stylists to work with its clients.