China Finance Online launches web-based securities trading service platform


China Finance Online has launched China's first independent web-based securities trading platform, Zhengquantong (Securities Master), on the financial portals it operates, and

Securities Master is the product of a new strategic partnership China Finance Online has entered into with the largest brokerage firm in China, CITIC Securities Co, to integrate China Finance Online's web-based architecture with CITIC's trading and settlement system.
Securities Master has been designed as a fully integrated securities-trading platform that will be easily accessible to investors via computers, smartphones, tablets, and smart TVs.
Active investors will have fast access to online securities trading with professional-level market data, analytics, research reports, as well as real-time online advisory services to facilitate trading decisions.
"We are extremely excited to form this groundbreaking partnership with CITIC, given China's accelerating financial and investment reforms and the liberalisation of financial instruments available to Chinese investors," says Zhiwei Zhao, chairman and CEO of China Finance Online. "By bringing together leaders in both brokerage services and internet finance, we are creating a leading-edge integrated financial service ecosystem for Chinese investors. In addition to enhancing our online trading capabilities, we will also collaborate with our partners in wealth management, investment advisory and other value-added internet finance service offerings. Going forward, we will continue to leverage, expand and optimise our innovative and comprehensive financial platform for China's growing population of retail investors, further strengthening our foundation for monetisation."