Trizic launches tech engine for wealth management industry


Trizic unveiled the platform's capabilities at the FinDEVr Conference in San Francisco.
"Wealth management institutions are experiencing the squeeze of fee compression, using outdated technology and feeling the pressure to demonstrate value to clients and engage with them on their terms," says Brad Matthews, CEO and founder of Trizic. "We're seeing that clients want to interact with financial firms in a multi-channel way, as they increasingly expect their wealth management relationships to be managed digitally. To meet this demand, Trizic created Accelerator, a wealth management technology engine that redefines and streamlines how financial firms offer investment advice to clients. Trizic Accelerator allows advisors to put their focus squarely on gathering assets and engaging with clients."
Trizic Accelerator's technology engine creates back-end efficiencies by automating time-intensive tasks, such as portfolio management, rebalancing, compliance reporting and client billing. Its client-facing portal meets clients at their preferred channel, online, using a web-enabled device of their choice.
"Our unique approach means advisors now have the ability to efficiently and effectively launch a digital advisory business that meets their own needs and the needs of their clients," Matthews says.
Trizic Accelerator's open architecture API platform enables wealth management firms to create their own unique customer experience, using their branding, their messaging, and their financial planning approach. The API allows wealth management firms to connect their customised client portal to Trizic's back-end platform. Accelerator accommodates ETFs, mutual funds, and equities, allowing financial firms to implement their own investment approach for their clients.